SRAX to deconsolidate BIGtoken following the merger of BIGtoken and BritePool

LOS ANGELES–(COMMERCIAL THREAD) – SRAX, Inc. (NASDAQ: SRAX), a financial technology company that unlocks data and information for publicly traded companies through Sequire, its SaaS platform, announces that as of that date, it will no longer have to consolidate the financial statements of BIGtoken, Inc (FPVD).

On September 27, 2021, BIGtoken, the leading platform for ethically sourced identities, data and information and information and media activation, and BritePool, Inc., a leading identity verification company for advertisers and publishers, have entered into an agreement and plan to merge into one all stock transaction. Today, with the completion of this union, SRAX is no longer obliged to consolidate BIGtoken in its financial statements. SRAX currently holds its BIGtoken position on the balance sheet at approximately $ 4 million. This will now be adjusted on a quarterly basis to mark the market position.

“We incubated BIGtoken and provided the infrastructure for BIGtoken so that they could be their own business. The management team is one of the best in the business and we look forward to realizing the vision of consumers who own their own data, ”said Christopher Miglino, Founder and CEO of SRAX.

About SRAX

SRAX (NASDAQ: SRAX) is a financial technology company that frees data and information for publicly traded companies. Through its leading investor intelligence and communications platform, Sequire, companies can track their investor behaviors and trends and use that information to engage current and potential investors through marketing channels. For more information on SRAX, visit srax.com and mysequire.com.

Caution regarding forward-looking information:

This press release contains “forward-looking statements” made in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to future and not past events and can often be identified by words such as “expect”, “anticipate”, “intend”, “plan”, “believe”, “seek” or “want”. Forward-looking statements, by their nature, deal with matters that are, to varying degrees, uncertain. The specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information about potential factors that could affect our results and other risks and uncertainties are detailed from time to time in SRAX’s periodic reports filed with the Securities and Exchange Commission (SEC), including its annual report on form. 10-K for the year ended December. December 31, 2020, its quarterly reports on Form 10-Q as well as in other reports filed with the SEC. We assume no obligation to update any forward-looking statements.

Valerie J. Wallis